Digital Experience Design
Building strong visual and UX foundations within a large retail ecosystem.
Years
2018-2019
Company
Big Lots
Context
Big Lots is a national retail brand with a large digital footprint supporting e-commerce, promotions, and in-store engagement. The digital team was responsible for maintaining brand consistency while evolving the online experience to better support customer discovery and engagement.
This role focused on strengthening digital execution within an established brand system and collaborating across marketing and creative teams.
My Role & Scope
Digital Designer
I contributed to the design of customer-facing digital experiences across Big Lots’ web and marketing channels. My work focused on visual design, usability, and brand consistency, supporting broader business and marketing initiatives.
Scope included:
Digital design for e-commerce and promotional experiences
UI execution aligned with brand guidelines
Collaboration with marketing and creative teams
Support for campaigns and ongoing site updates
Outcomes & Impact
The Focus
At this stage in my career, my focus was on:
Developing strong visual craft
Designing within established systems and constraints
Translating brand requirements into usable digital experiences
Learning how design supports broader business goals
The work supported:
Consistent, brand-aligned digital experiences
Clearer presentation of promotions and content
Improved collaboration across creative and marketing teams
While the scope was primarily execution-focused, this role helped establish a strong foundation in designing at scale within a large organization.
